Developed by McDowell County Reach Coalition Community Action Planning Committee
TABLE OF CONTENTS
I. Vision -------------------------------------------------------------------------------------------- Page 3
II.Mission Statement ---------------------------------------------------------------------------- Page 3
III. Core Values ---------------------------------------------------------------------------------- Page 3
IV. Goals and Objectives ----------------------------------------------------------------------- Page 4
V. Organization Overview ---------------------------------------------------------------------- Page 6
Vision:
The McDowellCounty REACH Coalition vision is to eliminate diabetes-related health disparities among African Americans inMcDowellCounty.
Mission Statement:
Promoting healthy living by partnering with communities to improve quality of life for African Americans.
Core Values & Strengths:
The foundation of our organization is built on the following:
- A strong desire to help people;
- The ability to be open and honest;
- An understanding of the African American history inMcDowellCounty
The strengths in our community and our coalition are:
- The residents are educated;
- We have a friendly community;
- The seniors from the various townships are passionate about the county and its history.
- The targeted African American townships are close in proximity
- The community has a strongaccess to careenvironment.
The McDowell County REACH WV Coalition appointed a “Community Action Planning” committee that came together in September 2008 to define their goals and objectives in order to develop a community action plan. Two social determinants were identified as priority based on need and capacity and translated into to three goals.
Social Determinant Focus Areas:
- Access to Care
- Social Support Networks
Our Goals:
- Develop partnerships with clinics and primary care physicians to devise a comprehensive prevention and intervention strategy to eliminate diabetes among African Americans in local townships.
- Develop an approach for establishing support around social determinants of health and health related disparities.
- To conduct a community assessment specific to African Americans inMcDowellCounty.
Goal 1: Develop partnerships with clinics and primary care physicians to devise a comprehensive township prevention and intervention strategy to eliminate diabetes among African Americans.
Objective 1.1 – Establish workable relationship with the 3 local clinics in McDowell county over the next year.
Strategies:
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- Visit the three clinic sites and physicians at hospitals in the six local townships to get permission to share REACH program.
- Conduct workshops among health professionals highlighting Diabetes and its impact on African Americans in the community
- Schedule forum to share research, resources, and African American needs relevant to diabetes prevention and how the coalition can support physicians.
Objective 1.2. – Host annual symposium for physicians and other health professionals to address the social determinants of health and cultural diversity withinMcDowellCounty.
Strategies:
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- Offer Continuing Education credits to add value to doctors and increase likelihood of attendance.
- Work with Centers for Disease Control to develop curriculum and workshops around the social determinants of health.
- Locate pharmaceutical company interesting in sponsoring the event.
Objective 1.3- Advocate for increased funding inMcDowellCounty through educating state and federal legislative officials.
Strategies:
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- Conduct lobby days at State & Federal Capitol buildings.
- Set dates for office visits.
- Develop script and talking points to present to doctors.
- Develop follow-up script.
- Develop list of coalition members wilting to make visits to physicians.
- Meet with coalition members to rehearse script.
- Create database of interested doctors.
- Set event date for April 2009.
- Develop agenda for symposium.
- Develop partnership withMarshallUniversity and Tug River Health Association.
- Identify and call pharmaceutical companies.
- Write sponsorship proposal.
- Develop brochures and invitations
- Contact CDC for support with workshops
- Identify counties and key leaders in West Virginia
Goal 2 –Develop approach for establishing support around social determinants of health and health related disparities.
Objective 2.1 – Reach 25% of churches in the 6 townships over the next year.
Strategies:
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- Set up meetings with individual pastors in the various townships to share information on REACH.
- Invite pastors to be a part of the REACH coalition
Objective 2.2 – Educate 50% of church congregation on the effects and impact of Diabetes related diseases.
Strategies:
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- Host quarterly meetings with church congregation.
Objective 2.3 – Develop a social support network in one of the local townships.
Strategies:
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- Establish a walking group for seniors.
- Develop church database.
- Identify which churches to target.
- Schedule meeting with various groups
- Develop flyers regarding meetings.
- Work with church to schedule meeting dates.
- Send out invitations.
- Develop press release and distribute to local media.
- Identify seniors that are interested in walking.
- Find convenient walking trail or location and set dates.
- Develop flyers and distribute in various locations.
Goal 3 –To conduct a community assessment specific to African Americans inMcDowellCounty.
Objective 3.1 – Collect data on 80% of the African American households inMcDowellCounty.
Strategies:
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- Develop comprehensive survey tool.
- Develop strategy for reaching African Americans and gathering data.
- Provide incentives for survey completion.
- Develop assessment protocols with Council of Southern Mountains
- Define scope of community assessment

